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Home -> Articles -> Blogs -> Men Treated Half as Well as Women on Valentine’s Day
Men Treated Half as Well as Women on Valentine’s Day PDF Print E-mail
Written by Team Grill   
Monday, 01 February 2010 17:04

ACTON, Mass.--(BUSINESS WIRE)--Team Grill™ - the premier manufacturer of professional-quality gas grills for sports fans – is calling the world’s attention to the gradual and increasing mistreatment of members of the male gender on St. Valentine’s Day.

In many places Valentine’s Day is recognized as a day for the exchange of tokens of affection, yet in reviewing societal behaviors, the holiday is vastly weighted towards the fairer sex. Research conducted by various firms and published in media outlets including CNNMoney, cite statistics that indicate men are treated half as well as women on the holiday.

For example:

  • The National Retail Federation’s Valentine’s Day Consumer Intentions and Actions survey, conducted by BIGresearch, has consistently reported that men spend nearly double what the average female spends for Valentine’s Day.
  • Additionally, a 2007 Men’s Health survey of its own readers indicated that – when left to plan the holiday independently - nearly twice as many men felt it was their obligation to do so as compared to women.
  • Finally, a 2009 study published in the February edition of the Journal of Business Research, revealed that 63% of males feel obligated to give a gift to their partner for Valentine’s Day, compared to 31 percent of females.

“There’s a reason for the saying, ‘I feel like half the man I used to be.’ On a day that supposed to represent equal treatment men have gotten short-shrift so many times it’s become ingrained in their beliefs. We’re calling upon women to treat their significant others with equal footing,”said Ed Thomas, Director of Marketing at Team Grill. “Men love many things – but few things as much as a good woman. The only things that come close are their favorite sports team and meat.”

Team Grill has addressed the void in quality man gifts by developing professional-grade sports-themed gas grills representing more than 30 colleges and universities, the NBA, and the NFL’s New England Patriots.

Looks Great. Cooks Great.™
Something Hot and Juicy for Valentine’s Day.

The Team Grill Patio Series is a high-end gas grill designed specifically for sports fans. Combining professional-grade cooking capabilities with the officially licensed logos and colors of your favorite teams, Team Grill creates a one-of-a-kind grilling experience for game day and every day. (For a full list of features and available teams, visit www.teamgrill.com. To see a recorded product demonstration of the Team Grill Patio Series MVP, visit Team Grill channel on YouTube at www.youtube.com/teamgrill.)

Team Grill is the perfect gift for the truly loved, but hard-to-buy for sports fan as a holiday gift, Valentine’s gift, anniversary gift, birthday gift, Father’s Day gift or life event gift.

The Team Grill Patio Series MVP ($1499), ALL-STAR ($999) and PRO ($799) are available through select retail outlets, including specialty BBQ stores, outdoor living stores, and through online retailers including teamgrill.com, amazon.com and Sears.com. To find a retailer near you or to buy a grill online, visit the Team Grill web site at www.teamgrill.com.

About Team Grill™

Team Grill is the premier manufacturer of professional-quality gas grills for sports fans. Our products combine the cooking capabilities of high-end grills with the look of your favorite sports teams, so you can show your team spirit on game day and every day. Headquartered in Acton, Massachusetts, Team Grill products are available through select retail outlets, including specialty BBQ and outdoor living stores, and online at www.teamgrill.com.


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